RPG Vault Focus: ChinaJoy - Part 2

Aug 11th, 2008

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Gavin Longhurst
Vice President, Business Development, BigWorld

Another perspective on the recent enormous consumer and trade affair that reportedly drew over 200,000 visitors.

During more than a decade covering primarily the RPG and massively multiplayer genres, we've been fortunate to meet legions of talented, creative developers. We've also had innumerable opportunities to listen in on and even to participate in thought-provoking discussions about a wide range of related topics. A lot of these occasions have been informal and spontaneous; they've often taken place at conferences and trade shows, frequently among small groups of two or three people. Although published articles can probably never hope to capture the ambience of such conversations, we felt it would be interesting to offer a form of them.

ChinaJoy took place July 17 to 19 in Shanghai, overlapping with the last day of E3. Officially the sixth China Digital Entertainment Expo & Conference, this year's event attracted scant attention from western gamers and media. However, within the context of the global massively multiplayer sector, one could present a strong case that it was the more significant event. Indeed, quite a number of our international contacts deemed attending mandatory. Although we didn't go, we were fortunate enough to find a couple of individuals who were there, and who agreed to share their respective thoughtful reactions and impressions with us...

Read full media coverage at ign.com